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Elmwood, WI | 2019 to 2022 | Marketing Specialist

MAI Animal Health represents a family of multi-faceted manufacturers and brands that service the Animal Health Industry, under one common ownership. Founded by Mark L. Anderson, DVM, MAI Animal Health draws on more than four decades of veterinary expertise with a commitment to improving both the quality and efficiency of animal healthcare solutions available. With our veterinary experience and manufacturing expertise, we supply innovative, practical solutions to enhance the lives of animals and their caregivers.

Excerpt from MAI Animal Health website.

Core Projects and Responsibilities:

  • Flyers

  • Product Photography

  • Website Rebrand

  • Creative Ideation

  • Catalogs

  • Email Marketing

  • Conference Booth Materials

  • Marketing and Sales Strategizing

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Website Redesign & Relaunch

Before: An outdated website offering only information with no eCommerce capabilities.

Goal: Create MAI Animal Health’s first fully functioning eCommerce website which also houses company information and educational resources.

*Participated in 2 website rebrands.

Education
Products by Brand
Promotions

Product Flyers & Sales Materials

Before: Flyers that ranged in consistency to brand standards from a variety of sister companies coming under one umbrella company.

Goal: Bring consistency to information across brands in the look and feel of marketing and sales materials.

Example 1: LectraVet(TM)

Example 2: EMCARE(TM)

Product Master Catalog

Goal: Create a catalog that is easy to navigate for both internal employees and external customers that shows off MAIAH’s great products.

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